Midas Earthcote Pigment & Tinting Technology

28 Mar

ENDURING BLUES: Colourfast Pigment & Tinting Technology and Allan Gray

At a time when taupe, stone, grey and white defined the colour palette of the urban landscape, we admired how Allan Gray departed from convention in deciding to use blue when it relocated its HQ to the V&A Waterfront.

Next to the ocean, blues look fresh and confident. However, they are seldom recommended by specifiers because the blue pigments in paint tend to be unstable and can be prone to fading.

Pigment and tinting technology is an area that is constantly changing. In consultation with ICC, Midas Earthcote have developed technologically advanced blue oxides that offer a high degree of fade-resistance when exposed to UV rays. Midas Earthcote constantly upgrades its paint recipes in pace with tinting technologies to ensure that their systems offer world-leading coating solutions.

Colourfast Pigment & Tinting Technology used on Allan Gray Offices

Allan Gray Offices

The Cape Town offices of Allan Gray at the V&A Waterfront

“Using these special UV-resistant blue pigments in a high quality Midas 240 acrylic, our blues will last exceptionally well”, said Midas Earthcote Marketing Director, Simon Fraser. “Collaborating with ICC on the complexities of colour means we are able to produce better quality products and many technically unique colour solutions for the industry.”

Together, Midas Earthcote and ICC have developed the most internationally advanced colour tinting system, which uses specific pigments for interior and exterior application. When ordering, it is important to specify whether the product will be used internally or externally. The Midas tinting system also offers more environmentally responsible formulations containing Glycol-free pigments – available in our Envirolite range, on request.

More Midas Earthcote Special Projects

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