Green Point welcomes new Paint&Place

2 Dec

OPENING: Green Point welcomes a new Paint&Place to Somerset Road

IN the early 2000s, Earthcote paints launched and retailed from a large store with a pretty shopfront in Somerset Road. At the time, this was not only the first retail store in the area, but the first Earthcote retailer to open in South Africa (which later became Midas Earthcote). With hindsight, it seems like a brave and adventurous move for the Earthcote crew since Somerset Road was much more famous for its hooker contingent during those years than for decor and design.

Interestingly, the store got off to an auspicious start when the ex-mayor of Cape Town and his wife popped in to see who would be mad enough to start a business on ‘the strip’! The Markowitz’s were the first clients to shop for paint at the old Earthcote store – with its large lavender pots outside and its genteel ‘house & garden’ look.

The new Greenpoint Paint & Place store in Somerset Street

The new Green Point Paint&Place store in Somerset Road

The Midas Earthcote building is currently being transformed into something entirely different. Midas Earthcote has moved on down the road, where it’s starting a new life as a Paint&Place. The new location is tops – directly opposite Cape Town Stadium and the My City bus stop. With Miss K deli next door, it’s a very yummy situation.

Also in the neighbourhood is the Cape Royal Hotel, which was the first hotel in the country to make use of Earthcote’s classic Cement Paint – supplied by the old Midas Earthcote Green Point store. But perhaps the biggest claim to fame of the new, freshly coated Paint&Place is that it is now the only Paint&Place on the Atlantic Seaboard. Hilton Sarembock is looking forward to showing you around his great little store. If you get lost, let your nose lead you to the smell of coffee coming from Miss K or Giovanni’s – and you’ll be there.

A look inside the new Greenpoint Paint & Place store

A look inside the new Green Point Paint&Place store

  • Paint&Place will be offering various specials this season and is currently exhibiting Summer Promo Feature Walls. For updates of these specials and promotions, follow Paint&Place on Twitter @PaintandPlace or join the Paint&Place Facebook page. More information can also be found at

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