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Tri-coloured Earthcote Worn Leather wall

4 Jun

DIY: Creating a tri-coloured Earthcote Worn Leather wall

Tri-coloured Earthcote Worn Leather

Tri-coloured Earthcote Worn Leather

Guest post by Jenny Mason

Look what happens when you take a bagged wall and apply Earthcote Worn Leather in different colours. Truth be told, this room was not a pretty sight before. It’s a kid’s den in an outside room. And it’s now nicely transformed with paint, thank you very much.

The trick is to be sure that you ‘work’ the paint in vigorously while it’s still wet, at the intersections between the colours. Once dry, seal with a layer or two of Earthcote Worn Leather Wax – buffing it to a sheen. By hand, if it’s a small area and you’re up to it, or with an orbital buffer. The floor was painted in Midas Floor Paint.

This wall was produced by Jenny Mason using Earthcote Worn Leather. If you have any queries regarding this wall, please leave Jenny a comment on her blog Koekalooks and she’ll get back to you with answers.

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Pierre Cronje revamps Wynberg showroom

23 Apr

Pierre Cronje steps up to the plate and revamps his Wynberg showroom

Master craftsman Pierre Cronje has revamped his Wynberg, Cape Town showroom. Pop into Wolfe Street to view his diverse collection as well as top brands such as Hertex Fabrics, Tradewinds Parasols, Modern Garden Company and Earthcote Paints. Call 021 761 4534 or visit pierrecronje.co.za

Step up to the plate

(Image courtesy of the June issue of Fresh Ideas magazine)

Step up to the plate

And here’s why we keep encouraging you to put your best crockery on show. See how a mixed collection is given fresh appeal against the stark white lapa wall of Towerbosch Restaurant at Knorhoek – and given a sharp contrast by the black booth seat.

And if you don’t have a set of heritage pieces, don’t fret; follow this unique example as seen in furniture designer Pierre Cronje’s Wynberg showroom, and offset contemporary white crockery against a striking wall, with stripes painted in Earthcote’s latest colour range.

More from the Scrap Book:

The Reserve – interior & style

17 Apr

THE RESERVE: The interior & style of one of Cape Town’s most trendy nightclubs

The Reserve is a nightclub in Cape Town – located in the 150 year old ABC building in Adderley Street. The Reserve was once a bank and has ceilings that are almost twelve meters high.

The Reserve boasts an interior & style that is both uniquely historic and highly sophisticated. The interior walls are clad in marble and the building still has all its original brass fittings and spectacular antique chandeliers. The interior of The Reserve was extensively revamped in 2011 by interior designer Manuela Candido.

The Reserve – interior & style

The Reserve Interior

The Reserve interior

As you enter The Reserve you are met by a flamboyant and stylish room, which constitutes the bar area. The interior walls of the first bar are painted in both flat colors in various shades of green with palm tree murals and parrot monkeys as accents. Other interior accents include leopard skin and floral fabrics, palm tree cocktail tables, pink duco tables and other vivid pops of colour.

The style of the bar is pure fantasy, with its proudly kitsch 1950’s Palm Springs look, while the lounge is reminiscent of a Munich-style 1930’s burlesque room. This called for wall décor that would add to the glamour of the interior rather than fade into obscurity – and look shimmery and sparkly at night.

THE STORM WALL OF THE RESERVE

The witty and wild style & interior of The Reserve called for an idea that would be an appropriate backdrop to the palm trees, parrots and pink tables. The manipulated look of the Earthcote Storm Wall treatment creates the perfect mood. This ‘agitated’, spontaneous, hurricane-like style occurred when diluted acrylic wall paint was applied over Earthcote Worn Leather. The lime from the Worn Leather base coat kept burning through, bringing intense movement to the surface.

Click here for a ‘how to’ guide to creating the Storm Wall Hurricane effect

The interior & style of The Reserve restaurant

The Reserve Restaurant

The Reserve Restaurant

THE CHAMPAGNE-LOOK FROST WALL OF THE RESERVE

This sparkly champagne-like effect was achieved using a base coat of ‘Oyster White’ Dorado – Earthcote’s shimmery, metallic textured paint, with a layer of Earthcote Frost applied on top. Frost can be applied over any colour and it looks quite literally like snowfall on a wall – opaque and twinkly. An insider tip: mix glitter into the Frost to ramp up the sparkle. The ‘Methode Champenoise’ glitter Frost was used on the plaster mouldings next to the solid old marble inlays in the club.

THE HURRICANE AT THE RESERVE

The 150-year old space inside The Reserve is absolutely incredible. Andrea Graaf, Interior designer to The Reserve, describes the club as “a fantasy of creating two different areas that patrons can explore and enjoy, while always admiring the different visual and sensual elements.”

Apart from the specialised palm tree murals, there are lots of leopard skin and floral fabrics with palm tree cocktail tables and just color, color and more color. It offers a real kitsch, 1950’s Palm Springs vibe while the actual lounge offers luxurious banquette seating surrounded by dance floor podiums.

The Reserve Decor

The Reserve Decor

The birdcage is the ‘piece de resistance’ – made out of mild steel and finished in gold leaf. It is totally over-scaled and is definitely one of the ‘wow’ factors in the room. In fact the whole style is totally eclectic which can be seen from the bright duco’ed pink coffee tables to the ‘Rietveltesque’ mild steel cocktail tables.

The Reserve hosts carefully thought-out and executed themed nights on a weekly basis to crowds of 30 plus. Themed parties are held every weekend but you have to be on the guest list by contacting The Reserve to receive access to these exclusive parties.

More from Earthcote Scrap Book:

Change Your Perspective campaign

10 Apr

NEW PERSPECTIVES: Earthcote ‘Change Your Perspective’ campaign a great success

Earthcote has always been a brand that challenges people to reconsider how they look at things – visually and aesthetically. The 2011/2012 Change Your Perspective campaign does just that by making people do a double-take each time they see these photographs.

“In the 90s we asked people to really look at how they were painting their homes – to consider whether flat paint really was the only way to coat an exterior of a house. It wasn’t”, says Earthcote Marketing Director, Simon Fraser.

“People started looking at the mottled, trashed feel of Cement Paint and thought ‘hey this could actually be quite lekker on my house.’ It’s always been a brand that takes a different view to the conventional approach, and many people remember our ads from a decade ago where we showcased gay marriage and cross cultural fashion at a time when that was all still a bit radical”, says Simon Fraser.

Change Your Perspectives campaign

New Perspectives

The photographs used in a three-part series of magazine ads during the 'Change Your Perspective' campaign (Photography: Antonia Steyn)

The guy running with a cup of coffee looks like a guy running with coffee; until you realise that nothing is spilling out of the cup. Because actually, he’s lying down.

The girl who is jumping away from the mouse is of course also lying down. A bit of clever hair and costume manipulation helps to create the illusion that she’s leaping away from the tiny mouse (which is in fact a small rat). You may find it interesting to learn that the law requires that animals be properly handled on shoots, so the rat performer had a dedicated handler looking out for him at all times during the Change Your Perspective shoot.

“The levitating guy was interesting to do,” says art director Penny Waterkeyn. “The stylist had to get the folds of pants and t-shirt looking just right, to make the weird perspective work. It’s not easy to keep your legs endlessly crossed like that. He was an excellent model, and very patient – likewise with the other two. Our coffee guy had to be very patient with that cup of coffee in his hand. Incidentally, all he was holding was a cup. We dropped the coffee in in post production, with Photoshop.”

The shots pictured above and used in the Change Your Perspective campaign were taken by photographer Antonia Steyn, who was hoisted up onto a five metre high scaffolding. This enabled her to shoot directly overhead at the perfect distance from each subject – providing a change in perspective.

Products featured: Earthcote Pandomo, Granite Paint, Worn Leather

More Scrap Book posts: Earthcote Heritage Colours & Pierre Cronje

Earthcote Heritage Colours and Pierre Cronje

3 Apr

SCRAP BOOK: Earthcote Heritage Colours & Pierre Cronje

EARTHCOTE was delighted to be a part of the full-blown revamp of the old Wynberg retail headquarters belonging to Pierre Cronje. The revamp was thanks to the courageous designer-curator vision of Neil Stemmet of Koncept Design.

Neil believes that design should express something unique and convey a story. “We live in a voyeuristic society, where everyone is on social media to convey their stories while watching others show theirs,” he explains.

Neil’s view is that we need to build a society that is sustainable and relies on integrity. He believes that, going forward, retailers will no longer be able to exist alone, but will need to rely more and more on sharing.

The new Pierre Cronje space incorporates a collection of brands and products all under one roof – all in the most artful and disarming ‘un-designed’ look. Hertex Fabrics, Tradewinds Parasols, Modern Garden Company and Earthcote Paints all live alongside Pierre Cronje’s simple, timeless pieces in a space that feels individual, deeply personal and natural.

“It’s much more than a showroom. It’s more an experience than a furniture shop. This new world is all about collaboration, even for a brand as big as Pierre Cronje”
– Neil Stemmet

Earthcote Heritage Colours

Earthcote’s range of heritage colours are used on the walls of the store. There’s also a wall of Paul Smith-like stripes done in Earthcote which tells the stories behind Earthcote colours.

Earthcote Marketing Director Simon Fraser explains: “We curated this collection of colours in a way that expresses the Earthcote colour philosophy in a very concise palette, taking inspiration from the dorps, national heroes and landscapes that sum up South African style. Colours like ‘Bra Hugh’, ‘Mama Afrika’, ‘Surfers Corner’, ‘Arniston White’, ‘The Big Tree’ and ‘Grandma’s Room’ are a few of my personal favourites.”

Interestingly, the brand had discontinued the colour palette. But when they launched the Earthcote brand in Europe a few years ago, there was intense interest in these South African ‘heritage’ colours.

Some Earthcote Heritage Colours

Pierre Cronje Heritage Colours

Earthcote Heritage Colours

Pierre Cronje Heritage Colours

Earthcote Heritage Colours

Pierre Cronje Heritage Colours

Earthcote Heritage Colours

“It surprised us, made us think, and we realised that we needed to re-introduce South Africans to this very special iconic collection of colour,” said Simon.

“The colours are a wonderful backdrop for Pierre Cronje’s simple, honest furniture and along with the kitchen garden outside and the selection of other products in the space, they help to make up a look that feels absolutely natural,” explains Neil, who initiated the collaboration and made it all hang together.

“Together, all the elements make the furniture sing. People want to know how furniture feels in a real space – and it mustn’t feel decorated or done. Seeing a piece of furniture on a showroom floor doesn’t sing – but seeing it in a space that feels like home, does,” says Neil.

An additional charming feature of the new space is that it has a veggie garden outside. “Visitors come to look at furniture and stuff and they get to leave with a bag of freshly picked veggies in a brown paper bag, as a living gift,” says Neil.

Neil’s best-selling cookbook-novel, Sout en Peper, which milks the Kalahari influence on SA culinary tradition and features brands that South Africans have grown up with, will soon be reprinted in English. “The new edition will have a colour chart of Earthcote’s heritage colours. So when you look at that colour swatch called Grandma’s Room – for instance – you will immediately see a picture in your mind of your own ouma’s room.”

If you’re in Cape Town and would like to sample the new home of Pierre Cronje and co., drop in at Wolfe Street, Wynberg. Give them a call on 021 761 4534 or drop them an email at johan@pierrecronje.co.za

You can contact Neil Stemmet on 082 373 3837 or at www.konceptdesign.co.za

To view Earthcote’s heritage colours, visit any Midas Earthcote or Paint&Place store, or click here to view them online.