Tag Archives: Granite Paint

Earthcote Granite Paint

21 May
Earthcote Granite Paint

Earthcote Granite Paint

Click here to download the Colour Card

DIY PRODUCTS: Earthcote Granite Paint

Earthcote Granite Paint is inspired by the look and feel of granite rock. This robust DIY paint gets its flecked appearance from recycling dried paint.

Earthcote Granite Paint is:

  • Brush-applied
  • For interiors & exteriors
  • Not for use on any wet areas, such as showers
  • Comes in a selected colour range & custom tinted colours

To view Earthcote palettes, accurate colour samples and colour cards, visit your nearest Paint & Place store. Click here for a stores list.

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Earthcote Granite Paint Colour Card

26 Apr

GRANITE PAINT: Earthcote’s robust, brush-on interior and exterior DIY product

Inspired by the look of granite rock, Earthcote’s robust, DIY Granite Paint gets its flecked appearance from recycling dried paint. Granite rock has a unique effect; every time you look at it, you see different flecks of colour. Sometimes the red jumps out at you, sometimes the blacks or the greens surface. Granite paint has been described as having a rather “magical” effect.

Earthcote Granite Paint Colour Card

Earthcote Granite Paint Colour Card

Granite Paint Colour Card

Granite Paint Interiors & Exteriors

  • Brush Applied
  • Not for use on any wet areas (example: showers)
  • Selected colour range and custom tinted colours

PLEASE NOTE: Colours shown above are intended as a guide only. For a more accurate reference, please refer to our in-store display.

Change Your Perspective campaign

10 Apr

NEW PERSPECTIVES: Earthcote ‘Change Your Perspective’ campaign a great success

Earthcote has always been a brand that challenges people to reconsider how they look at things – visually and aesthetically. The 2011/2012 Change Your Perspective campaign does just that by making people do a double-take each time they see these photographs.

“In the 90s we asked people to really look at how they were painting their homes – to consider whether flat paint really was the only way to coat an exterior of a house. It wasn’t”, says Earthcote Marketing Director, Simon Fraser.

“People started looking at the mottled, trashed feel of Cement Paint and thought ‘hey this could actually be quite lekker on my house.’ It’s always been a brand that takes a different view to the conventional approach, and many people remember our ads from a decade ago where we showcased gay marriage and cross cultural fashion at a time when that was all still a bit radical”, says Simon Fraser.

Change Your Perspectives campaign

New Perspectives

The photographs used in a three-part series of magazine ads during the 'Change Your Perspective' campaign (Photography: Antonia Steyn)

The guy running with a cup of coffee looks like a guy running with coffee; until you realise that nothing is spilling out of the cup. Because actually, he’s lying down.

The girl who is jumping away from the mouse is of course also lying down. A bit of clever hair and costume manipulation helps to create the illusion that she’s leaping away from the tiny mouse (which is in fact a small rat). You may find it interesting to learn that the law requires that animals be properly handled on shoots, so the rat performer had a dedicated handler looking out for him at all times during the Change Your Perspective shoot.

“The levitating guy was interesting to do,” says art director Penny Waterkeyn. “The stylist had to get the folds of pants and t-shirt looking just right, to make the weird perspective work. It’s not easy to keep your legs endlessly crossed like that. He was an excellent model, and very patient – likewise with the other two. Our coffee guy had to be very patient with that cup of coffee in his hand. Incidentally, all he was holding was a cup. We dropped the coffee in in post production, with Photoshop.”

The shots pictured above and used in the Change Your Perspective campaign were taken by photographer Antonia Steyn, who was hoisted up onto a five metre high scaffolding. This enabled her to shoot directly overhead at the perfect distance from each subject – providing a change in perspective.

Products featured: Earthcote Pandomo, Granite Paint, Worn Leather

More Scrap Book posts: Earthcote Heritage Colours & Pierre Cronje