Tag Archives: Midas Solutions

Midas Earthcote Pigment & Tinting Technology

28 Mar

ENDURING BLUES: Colourfast Pigment & Tinting Technology and Allan Gray

At a time when taupe, stone, grey and white defined the colour palette of the urban landscape, we admired how Allan Gray departed from convention in deciding to use blue when it relocated its HQ to the V&A Waterfront.

Next to the ocean, blues look fresh and confident. However, they are seldom recommended by specifiers because the blue pigments in paint tend to be unstable and can be prone to fading.

Pigment and tinting technology is an area that is constantly changing. In consultation with ICC, Midas Earthcote have developed technologically advanced blue oxides that offer a high degree of fade-resistance when exposed to UV rays. Midas Earthcote constantly upgrades its paint recipes in pace with tinting technologies to ensure that their systems offer world-leading coating solutions.

Colourfast Pigment & Tinting Technology used on Allan Gray Offices

Allan Gray Offices

The Cape Town offices of Allan Gray at the V&A Waterfront

“Using these special UV-resistant blue pigments in a high quality Midas 240 acrylic, our blues will last exceptionally well”, said Midas Earthcote Marketing Director, Simon Fraser. “Collaborating with ICC on the complexities of colour means we are able to produce better quality products and many technically unique colour solutions for the industry.”

Together, Midas Earthcote and ICC have developed the most internationally advanced colour tinting system, which uses specific pigments for interior and exterior application. When ordering, it is important to specify whether the product will be used internally or externally. The Midas tinting system also offers more environmentally responsible formulations containing Glycol-free pigments – available in our Envirolite range, on request.

More Midas Earthcote Special Projects

Midas Fresco Old World Style

12 Mar

MIDAS FRESCO: When New World technology meets Old World style

THE Chateau de L’ermitage, on the slopes of the Franschhoek Pass, is a classic Provençe-inspired boutique hotel set in the grounds of the prestigious Fransche Hoek Estate. The setting of this elegant five-star hotel, sandwiched between Chamonix and Haute Cabriere, was important in deciding the final finish.

Developer Dawie du Preez led the colour co-ordinations – calling on Midas Earthcote for products with an earthy, European look and feel.

The challenge of this special project was that the hotel needed to reflect the European influence in the Franschhoek valley while simultaneously offering contemporary functionality and durability.

Midas Fresco: Old World Style

Chateau de L’ermitage

The prestigious five-star Chateau de L’ermitage boutique hotel on the Fransche Hoek Estate.

The solution was Midas Fresco – the acrylic, suede-textured coating. Fresco was used extensively on the exterior. This coating provides a gritty, graded look with subtle colour variances and nuances, similar to Earthcote’s traditional cement paint. However, unlike cement paint, Fresco will not streak or mottle and is an ideal solution for concealing hairline cracks.

More Midas Earthcote Special Projects: